Your local hospital would like to provide a new program for the community based on different products, service divisions, or segments offered by the hospital. You have been hired to manage the marketing for the new program that will be used within your community. Your supervisor has reminded you that it is important to know your consumers to effectively market to them. You have been tasked with creating a proposal for the new program based on research conducted in your area.
Research and identify a hospital in your community. You will create a marketing project plan for a new program and will use this hospital throughout the course. This week will help you understand the importance of market segmentation.
Research the following products, services, or segments your hospital is considering promoting as a new program:
An outpatient physical therapy center
A new emergency department triage center
A mobile mammogram vehicle
A new community hotline call center specializing in mental health needs
Create a 350- to 700-word proposal outlining information about your hospital, market research, and proposal/conclusion. Your proposal can be created using a Microsoft® Word document. Use the following headings and prompts to create your proposal:
Identify the hospital you selected within your community.
Describe the products, services, and segments provided by the hospital.
Describe your community.
Identify key factors you would use to measure the demand in your community for each of the products, services, and segments listed above.
Discuss the major health needs of your community.
Identify which market attributes you would rely on to support each of your assessments.
Identify one product, service, or segment based on your market research to use in your marketing project plan for the new program.
Note: You will use this selection in future assignments.
Explain why you selected the product, service, or segment for your hospital and community.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines.
Include a title and references page for your proposal.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more