Prompt: Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found at the end of Chapter 11. Using biblical foundations, respond to the following:
Is setting prices based on one’s willingness to pay fair?
Does it create value for customers?
Does it create value for the firm?
What are the ethical concerns with the price strategy utilized by EpiPen?
Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
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