please fill out everything Ø What is Promotion? Ø What is integrated marketing and communications? Ø
please fill out everything Ø What is Promotion? Ø What is integrated marketing and communications? Ø Know the 6 elements of communication o Source, message, channel of communication, receivers, encoding, & decoding Ø What is the field of experience? Ø What is response? Ø What is feedback? Ø What is noise? Ø Know the 5 elements of the promotional mix o Advertising, personal selling, public relations, sales promotion, direct marketing o Know definition of each element o Know which of the elements are involved with customized selling and mass selling o Know advantages and disadvantages (also know for Chapter 18 questions) Chapter 18 Objectives · . Explain the difference between product advertising and institutional advertising and the variations within each type · . Describe the steps used to develop, execute, and evaluate an advertising program · Explain the advantages and disadvantages of alternative advertising media Ø Know the difference between product advertisements and institutional advertisements Ø Know the 3 forms of product advertisements o Pioneering, competitive, and reminder Ø Know the 4 forms of institutional advertisements o Advocacy, Pioneering institutional, competitive institutional, reminder institutional o Know examples of each (found in slides) Ø Apr 11 2022 09:00 PM
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