Marketing And PR

1. Name some products or services that

your social group uses a lot. State whether you agree or disagree with

the notion that these products help to form group bonds. Support your

argument with examples from your listing of products that your group

2. Critics of targeted marketing strategies argue that this practice

is discriminatory and unfair, especially if such a strategy encourages

a group of people to buy a product that may be injurious to them or

that they cannot afford. For example, community leaders in largely

minority neighborhoods have staged protests against billboards

promoting beer or cigarettes in these areas. However, the Association

of National Advertisers argues that banning targeted marketing

constitutes censorship and thus is a violation of the First Amendment.

What are your views regarding this issue? Provide other examples

through some quick internet research. 3. Will the Web bring people

closer together or drive each of us into our own private virtual

worlds? Wired Americans are spending less time with friends and

family, less time shopping in stores, and more time working at home

after hours. More than one-third of consumers who have access to the

Internet report that they are online at least 5 hours a week. Also, 60

percent of Internet users say they have reduced their television

viewing, and one-third say they spend less time reading newspapers

(those that still remain, as many fold as a result of a lack of

readership and advertising revenue). However, a study by the Pew

Internet and American Life Project reported that more than half of

users the group surveyed feel that email actually strengthens family

ties. Users reported far more offline social contact than

nonusers.asThese results argue that people spend more time than ever

with others. It’s just that they form strong relationships over the

Internet instead of in person. But the author of the first survey

disagrees. As he observes, “If I go home at 6:30 in the evening and

spend the whole night sending email and wake up the next morning, I

still haven’t talked to my wife or kids or friends. When you spend

your time on the Internet, you don’t hear a human voice and you never

get a hug.”` A follow-up study found that it works both ways:

extroverts tend to make even more friends on the Web, whereas

introverts feel even more cut off from the rest of the world. This has

been termed the “rich get richer” model of Internet use.2 What’s your

take on this issue? Is our wired world turning us into digital

hermits, or does it help us to expand our boundaries by interacting

with other people whom we might not otherwise meet? What are the good

and bad consequences of this profound change in how we interact with

other people?

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