1. Beyoncé’s Brand:
1.1 How would you describe Beyonce’s brand – brand positioning concept? Use the 5 categories – consumer insight, POD, reason to believe, emotional benefit, functional benefit.
1.2 Present Beyoncé’s positioning statement
2. Entertainment Marketing 4 Cs: Describe the “4 Cs” of entertainment and explain how they apply to the case of “The Visual Album” launch. Explain.
3. Entertainment Marketing 3 Ps: Describe how the “3 Ps of entertainment hierarchy played out for this specific case of “The Visual Album” launch. Explain
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